报刊征订发行工作,是报刊宣传的重要形式,报刊宣传作用的发挥有赖于征订发行的广度和深度。两者相辅相承,不可偏废。只有通过广泛深入的宣传。才能使银行,企业、事业、党政等各部门单位的广大读者了解报刊的性质和内容,认识到报刊的作用和价值,从而才能引发人们自发地、心甘情愿地征订该报刊。在以往几年报刊征订发行工作中,我行始终坚持了“宣传到位,自愿征订”的原则,抓住办理业务和下基层,下企业的机会,向企业介绍《金融与 The collection and distribution of newspapers and periodicals is an important form of newspaper and periodical propaganda. The publication and publication of newspapers and periodicals depends on the breadth and depth of subscription and issuance. The two complement each other, can not be neglected. Only through extensive and intensive publicity. Only by so doing can the vast readership of banks, enterprises, undertakings, party and government departments and other departments and units understand the nature and content of newspapers and newspapers, and recognize the role and value of newspapers and periodicals in order to arouse the subscription of the newspaper spontaneously and willingly. In the past few years, the issuance of newspapers and periodicals subscription, I always adhere to the “publicity in place, voluntarily requisitioned” principle, seize the business and grassroots, under the business opportunities to introduce "financial and financial