现代名片起源于西方,是商业活动的产物。名片是个人信息的简要汇总,一张制作精良的名片,无疑是个人推销的重要手段。随着中西方交流的日益频繁,双语名片也备受青睐,而如何考虑中西文化差异,精确地翻译名片则值得我们深究。本文从陈光标式名片翻译解释存在的文化差异,并提出对名片翻译的对策研究。 Modern business cards originated in the West, is the product of commercial activities. Business card is a brief summary of personal information, a well-made business card, is undoubtedly an important means of personal marketing. With the increasingly frequent exchanges between China and the West, bilingual business cards are also favored, and how to consider the cultural differences between China and the West, accurate translation of business cards is worth our deep study. This article explains the existing cultural differences from the translation of Chen Guangbiao’s business card, and puts forward the countermeasure research on the translation of business cards.