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近年来,随着无线数字技术的日新月异,催生和带动了大批新兴媒体的蓬勃发展,尤其是基于无线应用技术的手机电视更是媒介融合中的典型代表。作为电视广播技术和移动通信融合的产物,它以其携带方便、交互能力强等特点扩展了媒体的表现形式,延伸了人们获取信息、表达情感的手段和能力,适应了现代人日趋多样化、个性化的视听需求,被称为是继报刊、广播、电视、互联网之后的第五媒体。它的发展和运营已越来越受到业界和学界的关注,成为人们广泛议论的热门话题。
In recent years, with the rapid development of wireless digital technology, the birth and drive of a large number of emerging media are flourishing, especially the mobile TV based on wireless application technology is the typical representative of media convergence. As a product of the integration of TV broadcasting technology and mobile communication, it expands the media’s expression form with its portability and interaction ability, extends people’s means and ability of acquiring information and expressing emotions, adapts to the increasingly diversification of modern people, Personalized audio-visual needs, known as the newspaper, radio, television, the Internet after the fifth media. Its development and operation have drawn more and more attention from industry and academia and become a hot topic widely discussed.