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文章对呼伦贝尔城市品牌视觉形象建立过程中核心理念、视觉基因、视觉识别方案和推广管理策略进行了全方位、多角度的分析与总结,为城市的管理提供了一定的理论依据和实施方法。
The article analyzes and summarizes the core concepts, visual genes, visual identification schemes and promotion management strategies of the Hulunbeir city brand visual image in all directions and angles and provides some theoretical basis and implementation methods for the city management.