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叫“棒棰岛”的,似乎都还不错。棒棰岛啤酒、棒棰岛食品,棒棰岛宾馆,还有《棒棰岛新闻周刊》。《新闻周刊》是干嘛的?它给自己定了个位一“挖掘新闻背后的故事”。紧贴新闻又不拘泥于新闻,追求深度,追求本土,追求文化味。空说流于泛泛,不如举例说明。例证一:建党90周年系列策划。这是大事,也是热点。全国各地各家媒体,平面的电子都进行周密策划,声势浩大。如何才能出奇制胜、在合唱中发出自己的声音?本刊的策略是:揭秘是重点,突出本地化。此策划共分两个专题,第一
Called “Bangchui Island ” seems to be not bad. Bangchui Island Beer, Bangchui Island Food, Bangchui Island Hotel, as well as “Bangchui Island News Weekly.” What does Newsweek do? It sets itself up to “dig the story behind the news.” Keep abreast of the news and do not rigidly adhere to the news, the pursuit of depth, the pursuit of local, the pursuit of cultural taste. Empty said flow in the general, it is better to illustrate. Example one: the 90th anniversary of the founding of the series planning. This is a major event and also a hot spot. All media and graphic electronics throughout the country are well-planned and massive. How can surprisingly win, make their own voices in chorus? Our strategy is: Secret is the focus, highlighting the localization. This plan is divided into two topics, first