2015年12月,《中外玩具制造》再次大策划,派出记者千里巡回采访江浙两省多个玩具产区,和当地的行业协会、厂商企业探讨交流,为读者提供最及时、最一线的国内外玩具产业的现状和走向。近年,全球市场的格局发生了不小的变化:美国市场逐步复苏、欧洲市场步履蹒跚、新兴市场此起彼落。而内销市场也因为电商经济的崛起,给传统销售模式带来剧烈冲击,玩企也参与到这场变革中。 In December 2015, “Chinese and foreign toy manufacturers” made another major planning. They dispatched thousands of miles of reporters to visit a number of toy producing areas in Jiangsu and Zhejiang provinces to exchange information with local trade associations and manufacturers and provide readers with the most timely and first-line domestic and foreign The status and trend of the toy industry. In recent years, there has been no small change in the pattern of the global market: the gradual recovery of the U.S. market, the faltering European market, and the emerging markets one after another. The domestic market also because of the rise of e-commerce economy, bringing a dramatic impact on the traditional sales model, play enterprises are also involved in this change.