文化贸易是一国提升国家软实力,促进国际贸易增长的重要手段。本文以文化折扣为切入点,通过构建中国文化产品出口贸易的引力——冰山模型,并利用中国对14国出口数据的实证研究发现,文化折扣对中国文化产品出口贸易产生了负向影响;据此提出了规避文化折扣,促进中国文化产品出口贸易的对策建议。 Cultural trade is an important means for a country to enhance its national soft power and promote the growth of international trade. This article takes the cultural discounts as the starting point. By constructing the iceberg model of the export trade of Chinese cultural products and using China’s empirical study on the export data of 14 countries, it finds that the cultural discounts have a negative impact on the export of Chinese cultural products. According to the data, This proposed measures to avoid cultural discounts and promote the export of Chinese cultural products.