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人人都说日本的内销市场很难容外人“攻城掠地”。然而,美国的商业强人唐诺氏却以“30分钟革命”的策略,成功地进驻了日本市场。从1983年唐诺氏在日本开设连销体系至今,虽然其在日本开店不多,但却大把大把地把钞票赚到袋里。唐诺氏在日本最成功的地方,乃在于外卖业的营业成效。当时,日本市场的几项新发展引起他的注意:职业妇女增加;单身人口单亲家庭渐多,“方便、迅速”成了这些家庭生活上的特质;新的休闲活动都偏重在家庭内进行(如录放影
Everyone says that Japan’s domestic market is hard to allow outsiders to “take over.” However, the American business strong man Donnault successfully entered the Japanese market with the “30-minute revolution” strategy. Since the establishment of the joint sales system in Japan in 1983 by Donnock, although it has not opened a store in Japan, it has made a large number of pockets into banknotes. The most successful place of Donnock in Japan is the business success of the take-away industry. At the time, several new developments in the Japanese market caught his attention: professional women increased; single-parent families gradually became more numerous, and “convenience and speed” became the characteristics of these family lives; new leisure activities were all focused on the family ( Record playback