商业领袖在为人类贡献物质财富的同时,贡献着精神财富——生活方式、价值观念、审美取向,这是藉有形商品而广布于社会的灵魂层面的东西。正因为如此,任何一种商品,包括人对人面对面的服务,都是商品生产者足魂的凝固物。也惟其如此,人们有权要求商业领袖具有优质的灵魂。那么,谁来塑造商业领袖的灵魂呢?当然首先是商业领袖自己,但这仅靠商业领袖自己无论如何是完不成的。商业领袖的优质灵魂,本应是社会众多优质灵魂中的一种,这众多优质灵魂,甚至 Business leaders contribute material wealth to mankind at the same time, contributing to the spiritual wealth - lifestyles, values, aesthetic orientation, which is through the tangible commodity and widely distributed in the soul of society. It is for this reason that any kind of commodity, including people's face-to-face services, is a solidification of the full spirit of commodity producers. It is also true that people have the right to demand that business leaders have good souls. So, who will shape the soul of a business leader? Of course, business leaders themselves, of course, but by business leaders alone can not finish. The high-quality souls of business leaders should have been one of many high-quality souls in society, and many of these high-quality souls and even