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电视新闻口播导语作为每一条新闻中一个相对独立的部分,是播音员口播内容的一部分,在每一条新闻及其整个新闻节目中起着承上启下的作用。一、激发观众收看新闻的兴趣。口播导语常常采用直接提出新闻点,或通过对比、类比、设问等方式激起观众的兴奋点。开门见山地提出新闻点,就可以把最新鲜、最重要、最独特、最有接近性的内容加以突出和强调,使观众有收看兴趣。比如1999年12月10日,哈尔滨电视台《哈尔滨
As a relatively independent part of every piece of news, the television news outlet is part of the announcer’s mouth-to-mouth content and plays a leading role in every piece of news and its entire news program. First, to stimulate the audience interested in watching the news. Oral introductory quotations are often used directly to the news point, or by contrast, analogy, ask questions and other ways to arouse the excitement of the audience. Make news points straight from the top to highlight and emphasize the freshest, the most important, the most unique, and the most approachable, so that viewers can watch the show. For example, December 10, 1999, Harbin TV station "Harbin