由于社会文化的差异,不同国家的人在跨文化交际中会经常语用失误,导致交际失败。鉴于托马斯(1983)将语用失误分类,本文首先分析中西文化交际中的语用失误及潜在因素,其次会提出避免语用失误,提高英语学习者交际能力的几点建议。旨在英语教学中唤起学生的交际文化意识,培养学生良好的英语学习习惯。 Due to social and cultural differences, people from different countries often make pragmatic mistakes in intercultural communication, resulting in failure of communication. In view of the categorization of pragmatic failure by Thomas (1983), this paper first analyzes the pragmatic failures and potential factors in Chinese and Western cultural communication, and then proposes some suggestions to avoid pragmatic failure and improve the communicative competence of English learners. Aims to arouse students ’communicative and cultural awareness in English teaching and develop students’ good English learning habits.