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蜚声中国服装界的著名品牌红豆服装,凭着坚韧不拔的名牌战略,灌注红豆这个涵盖着民族固有情感象征的品牌于超凡的力量,涉过了极其艰辛的创名牌之路。继94年红豆服装成为“中国十大名牌服装”后,红豆西服、红豆衬衫,94、95连续两年获国内贸易部颁发的国内消费最高奖“金桥奖”。短短几年,红豆衬衫、西服,何以有如此神力?记者在采访时了解到集团自91年以来聘请了国内
Recalling the well-known brand of red bean clothing in China’s fashion industry, with the perseverance of the famous brand strategy, the infusion of red beans, a brand that embodies the intrinsic emotional symbols of the nation, was involved in the extremely difficult road to creating a brand name. Following the 1994 red bean clothing became “China’s top ten brand-name clothing”, red bean suits, red bean shirts, 94,95 for two consecutive years by the Ministry of domestic trade awarded the highest domestic consumer award “Golden Bridge Award.” In a few short years, why did red bean shirts and suits have such divine power? In an interview, the reporter learned that the group has hired domestic companies since 1991.