“快乐并呻吟着”的中国汽车产业,产量规模已超过美国最高历史记录,但仍处于产业经营的低端,在国际大品牌中尚处于劣势,要持续生存和发展,逐渐完成从产品营销走向品牌营销的经营跨越,已经是中国汽车业的营销及传播战略必须面对的课题。 “Happy and moaning ” China’s auto industry, the scale of production has exceeded the highest U.S. record, but is still in the low end of industrial management in the international brands are still at a disadvantage, to continue to survive and develop gradually completed from the product Marketing to brand management across the business, is already China’s automotive marketing and communications strategy must face the issue.