“名”与“优”都能给人带来经济收入,我们将这种现象称之为“名优效应”。在发达国家,不少实业家都很懂得利用“名优”为自己“招财进宝”。目前,我国有许多人对“名优效应”还知之甚少,不会利用“名优”来挣钱。“名优”所以能吸引人,使人产生观赏或享用冲动,主要有两个原因:一是能给人以美的享受或实用价值;二是可以使好奇、好胜心理得到某种满足。由于“名优”一般是经前人、旁人检验、尝试过的,无形中已获得一张“信誉卡”,使人们较少怀疑其真实程度,这就是“名优”的扩散效应,即“名优商品”叫人渴求, Both “name” and “excellence” can bring economic income to people. We call this phenomenon the “nominal effect.” In developed countries, many industrialists are well aware of the use of “famous” for their “money to treasure.” At present, many people in our country still know little about the “famous effect,” and they will not make use of “famous” to make money. There are two main reasons why “famous” can attract people and make people enjoy watching or enjoying impulses. First, they can give people a beautiful enjoyment or practical value; second, they can make curiosity and victorious psychology get some kind of satisfaction. As “premium” is generally passed by the predecessors and others, it has virtually obtained a “credit card”, which makes people less skeptical about their true level. This is the diffusion effect of “famous”, that is, “excellent goods.” "What people are eager to