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作为朝阳行业的健身市场正在被投资者们所看好,这一点从健身市场投资者身份的变化上能看出。早期涉足的都是健身行业内的爱好者,或仅限于体育圈内人士。而今国内外投资者们纷纷加入,使得健身市场更显得烽烟弥漫。究竟中国的健身市场是不是一座“大金矿”,投资者们又该如何去取得第一桶金甚至更大的一桶金?这一期的茶座,我们有幸邀请到10余年来伴随中国的健身事业一同成长的见证人,现任国内最大的商业健身机构——中体倍力健身俱乐部总经理张林,来给读者畅谈他对于中国健身市场的独到见解。
The fitness market as a sunrise industry is being favored by investors. This can be seen from the changes in the identity of the fitness market investors. Early involvement was in the fitness industry, or only in sports circles. Now domestic and foreign investors have joined in, making the fitness market even more diffuse. After all, whether China’s fitness market is a “large gold mine” or not, how should investors get the first pot of gold or even a bigger pot of gold? This period of teahouses, we are fortunate to invite more than 10 years to accompany China. The witness who grew up with the fitness industry is currently Zhang Lin, the general manager of the Chinese body-bally fitness club, the largest commercial body in China, to give readers a good talk on his unique insights into the Chinese fitness market.