论文部分内容阅读
产能过剩,流通不畅,特别是随着三公消费的限制,使得礼品茶、高端茶快速遇冷,传统茶企收入锐减,茶产业遇到了一股冷气。有人说这是最坏的时代。然而茶商张陈勇则说,“这也是最好转变经营思维的时代!”当产业进行大调整与大整合的时期,谁能迅速转变思路、快速转型,跟上时代的步伐,谁就有机会迎来黄金发展期。过去十年,张陈勇从代购代销到自建茶园再到借力互联网、物联网建设茶园管理与销售综合平台。他在整个产业链条上精耕细作,企图闯出茶叶创一代的一片新天地。2016年是张陈勇进入茶行业的第十个年头。他用“大川茶管
Overcapacity, poor circulation, especially with the three consumer spending restrictions, making gifts of tea, high-end tea fast cold, the traditional tea prices plummeted, the tea industry encountered an air-conditioning. Some people say this is the worst era. However, Zhang Chen Yong, a tea merchant, said: ”This is also the best time to change our business thinking!“ When the industry is undergoing major readjustment and major integration, who can quickly change his thinking, rapidly transform and keep up with the times? Have the opportunity to usher in the golden period of development. In the past ten years, Zhang Chenyong from purchasing consignment to self-built tea garden to leveraging the Internet, Internet of things to build a comprehensive management and sales platform for tea. He worked intensively on the entire industrial chain in an attempt to break a new horizon of tea generation. 2016 is the tenth year that Zhang Chenyong entered the tea industry. He used ”Okawa tea tube