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随着工业4.0时代的到来,互联网以其巨大的产业优势颠覆了传统行业的格局,这种影响在酒店行业亦是如此——OTA以其便捷灵活的优势,正在侵蚀着传统酒店行业的版图。这些盘根错杂的利益纷争,让我们不禁要问道:传统酒店业和OTA该如何竞合?
With the advent of the Industrial 4.0 era, the Internet has overturned the traditional industries with its huge industrial advantages. This is also true in the hospitality industry. OTA is eroded the traditional hotel industry with its convenient and flexible advantages. These mixed interests dispute, let us can not help but ask: how the traditional hotel industry and OTA competing?