论文部分内容阅读
品牌对于企业如同外貌对于人,品牌的好坏决定着顾客对它的第一印象,关系着顾客对企业的认可度,影响着企业的命运。由于我国缺乏品牌保护的传统、企家品牌保护意识不强、政府立法起步较晚,大多数企业都无视或轻视商标权保护,使得品牌这一重要的无形资产对企业发展难以发挥其应有的作用。通过商标权保护的重要性的介绍,将提高企业的商标权保护意识,我国企业知名品牌的打造,推动我国商标法立法的发展完善。
Brand for business as appearance For people, the quality of the brand determines the customer’s first impression of it, the customer’s recognition of the business, affecting the fate of the business. Due to the lack of traditional brand protection in China, the brand awareness of enterprises is not strong, the government legislation started late, most enterprises ignore or contempt trademark protection, making it difficult for brands to develop their important intangible assets. effect. Through the introduction of the importance of the protection of trademark rights, it will raise the awareness of trademark protection of enterprises, the building of well-known brand names of enterprises in our country, and promote the development and perfection of China’s legislation on trademark law.