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本文在符号融合理论框架下,于新浪微博之上,选取伦敦奥运会刘翔摔倒事件的相关网友讨论文本,通过质性分析,抽离出其中认同建构的特征,发现一个多元混杂的符号交融景观。并提出公共传媒和理性伦理的建构对文化认同的重要意义。
Based on the theory of symbol fusion, this article selects the discussion texts of the users of Liu Xiang fall event in the London Olympic Games on the Sina Weibo. Through the qualitative analysis, it extracts the characteristics of identity construction and finds a mixed landscape of symbolic blending. And put forward the significance of the construction of public media and rational ethics to cultural identity.