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无论如何,每年消费者还是在超市中投入大量金钱。国外有研究机构调查了各大超市,总结出一些利用超市促销的省钱方法。最新数据显示,消费者平均每年去114次超市,平均每次消费27.3美元。在这个经济不景气的时期,他们在超市总能找到划算的商品。有食品行销机构就表示其调查的商店中有36%正在推出更多的促销,其中10%把每周折扣换成了每日折扣,还有10%增加了忠诚计划的内容,比如汽油折扣和奖品。
In any case, every year, consumers spend a lot of money in the supermarket. Foreign research institutions surveyed the major supermarkets, summed up some savings in the use of supermarket promotions methods. According to the latest data, consumers go to 114 supermarkets on average every year, spending an average of 27.3 U.S. dollars each time. In this period of economic downturn, they always find cost-effective goods in supermarkets. 36% of shops surveyed by food marketing agencies are offering more promotions, 10% of which change the weekly discount to a daily discount and 10% increase the content of loyalty programs, such as gasoline discounts and prize.