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刺骨严寒。对已经在中国市场上驰骋了30年的那些TMT领域内的外企们而言,这绝不仅仅只是指天气。经过近10年的全球经济危机、“棱镜门”、去IOE、自主可控等等大风波和大变局,曾经耀眼无比的明星外企们纷纷由于多种多样的原因,跌下神坛,甚至陷入泥潭。先不谈那些如诺基亚、摩托罗拉之类已改旗易帜的,或者像谷歌、Adobe之类“负气出走”的,就说说在当下,这些外企们应该如何走出困境吧。
Biting cold. To those foreign TMT companies that have been in the Chinese market for 30 years, it is more than mere weather. After nearly 10 years of global economic crisis, “Prism Door”, to IOE, self-control and so the storm and the great changes in the past, the dazzling stars of foreign companies have a variety of reasons, have fallen altars, or even Fall into the quagmire Let us talk about those foreign companies such as Nokia, Motorola has been changed its flag like the flag, or like Google, Adobe and other “negative runaway”, to talk about the moment, how should these foreign companies out of the woods.