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除了弥补体验短板,电商开实体店还能有何用处?无论是快一步还是慢一步,传统企业都走上了“触电”之路。虽然互联网上流量是无限的,但行业体量是有限的。所以,在线上竞争越发激烈的情形下,电商被“逼着”从线上走向了线下。弥补体验短板与实体零售一样,电商发展至今也受到了产品同质化带来的困扰。有专家指出,未来的零售业,同质化强调功能性的产品将越来越没有竞争力,那些可以提供一流用户体验的产品,将脱颖而出。于是,实体零售纷纷开始为了给顾客提供一个良好的用户体验而努力。电商凭借着传统行业无法比拟的优势发展迅猛,但
In addition to make up for the shortcomings of the board, what are the benefits of using electricity to open a physical store? Whether it is a quick step or a slow step, traditional enterprises have embarked on the path of “electric shock.” Although the Internet traffic is unlimited, but the industry body mass is limited. So, in the increasingly fierce online competition situation, the electricity supplier is “forcing ” from online to offline. Make up for the experience of short-board and physical retail, e-commerce development has so far been subject to product homogeneity caused trouble. Some experts pointed out that the future of retail, homogenization of the emphasis on functional products will be less and less competitive, those who can provide first-class user experience products will stand out. As a result, physical retail has started to provide customers with a good user experience. The electricity supplier has developed rapidly with its advantages unmatched by the traditional industries