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本土广告公司做大、做强确实要经过很多的艰难与曲折,资金小、起点低是大部分广告公司的背景经历。跨越这个门槛,必须在泥泞般的市场中拨开迷雾,清晰地看到自己的路,坚定地走下去,不为一时的眼前利益所迷惑,不断积聚实力,走向强大。成为有实力的广告公司,在我看来必须具备以下几个要素:1、拥有良好的专业形象及品牌资产;2、高效率、高效益的管理,清晰的业务结构及服务内容;3、有一群忠实的客户,有一定的业务规模;4、有一群忠实的员工,有良好的企业文化。
Local advertising companies bigger and stronger do indeed go through a lot of difficulties and twists and turns, small funds, low starting point is the background of most advertising companies experience. Across this threshold, we must open the fog in the muddy market, clearly see their own way, go firmly, not for the immediate immediate interests of the confused, continue to accumulate strength, to become strong. Become a powerful advertising company, in my opinion must have the following elements: 1, has a good professional image and brand equity; 2, efficient and effective management, a clear business structure and service content; 3, there A group of loyal customers, have a certain business scale; 4, a group of loyal staff, have a good corporate culture.