以品牌核心价值理论为基础,从企业的五种能力,即企业资源能力、产品高溢价能力、品牌包容力和扩张力、品牌富有感染力、品牌高度差异化五个方面,分别对影响品牌价值提升的因素提出假设,建立模型,并运用线性回归进行假设检验,为李宁品牌价值提升提出建议。 Based on the core value theory of the brand, from the five aspects of the enterprise, namely, enterprise resource capability, product high premium ability, brand tolerance and expansion force, brand appeal and brand differentiation, Ascension factors put forward hypotheses, establish models, and use the linear regression hypothesis test to make recommendations for the brand value of Li Ning.