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明星代言是把双刃剑,一面是用明星的知名度更深入地普及品牌,一面是将品牌形象和明星做了紧密的连接,一旦明星出现问题,品牌形象也会连带受损。所以,选代言人或者大使,对于品牌来说,是件非常严肃的事情。德艺双馨这件事情,是必不可少的。腕表品牌到底喜欢什么样的代言人?不外乎文中提到的几个类型。BVLGARI宝格丽&吴亦凡OCTO ULTRANERO酷魅腕表长久以来,黑色是一股统领时尚界的力量,别具男性气质与高雅风格。而意大利设计师更是深谙此道。因此,
Celebrity endorsement is a double-edged sword, one side is the popularity of star popularity more in-depth brand, one side is the brand image and star made a close connection, once the star problems, the brand image will be associated damage. Therefore, the election spokesman or ambassador, for the brand, is a very serious matter. German art double Xin this matter is essential. Watch brand in the end like what kind of spokesperson? Nothing more than mentioned in the article several types. BVLGARI Bulgari & Wu Yifan OCTO ULTRANERO cool charm watch For a long time, black is a command of the fashion industry forces, unique masculinity and elegant style. The Italian designer is well versed in this road. therefore,