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随着人类文明和经济社会的不断发展,人们对生活不再满足于物质上的享受,更多的是追求精神上的愉悦和对美的感知。因此,视觉传达设计理念和价值观也在不断发生改变,特别是近年来随着新潮思想和新型文明的传播,视觉传达设计迎来了机遇与挑战。本文分析了视觉传达设计的理性价值,并探讨了理性价值在视觉传达设计中的意义,以期推动视觉传达设计创新和发展。
With the continuous development of human civilization and economy and society, people are no longer satisfied with the material enjoyment of life, but more are the pursuit of spiritual pleasure and perception of beauty. Therefore, the concept of visual communication design and values are constantly changing, especially in recent years with the trendy ideas and the spread of new civilizations, visual communication design ushered in the opportunities and challenges. This paper analyzes the rational value of visual communication design and explores the significance of rational value in visual communication design in order to promote the innovation and development of visual communication design.