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杰克·安德森毕业于美国蒙大拿艺术学院。后来到太平洋东岸的西雅图,与约翰.霍内尔合伙开设了霍内尔·安德森设计公司。公司位于西雅图海滨,二层楼的办公室,院子里低矮的围墙,二楼是一排落地长富,人们可以从这里眺望一望无际的大海波涛。三十四名设计人员耕耘在这个富于文化气息的环境里,使每个成员感到自己是这一文化建筑的一个组成部分。 公司内部布置的产品多样化,从运动设备器材到电脑软件到各种食品都有。公司承接的业务包括包装设计、年报、信笺、标志、展览会摊位设计等,公司有许多长期的客户,Novell电脑软件,百事可乐,Starbuck咖啡,Mccaw通讯公司等。其作品有20余件获国际、国内和地区奖。 为了使再次来委托设计任务的客户对设计作品有一种新鲜感,公司对承接的项目采取轮换设计制,有规则地轮换设计人员进行创作构思,“如果设计出来的作品一再出现同一思路,同一式样,客户会不满意;而多种式样,使客户有一种新鲜感。” 在许多成功的设计作品中,例如ICE带甜味的汽水标记与容器,当时ICE汽水与加拿大同类饮料“Clearly”正展开激烈竞争,而ICE有被逐出当地市场的可能,因此ICE客户急促地来找我
Jack Anderson graduated from the Montana Academy of Art. Later he went to Seattle on the east coast of the Pacific and opened a partnership with John Horner to design Horner Anderson. The company is located on the seafront of Seattle, a two-story office, with a low wall in the courtyard, and a second floor is a row of rich, where people can watch endless waves of the sea. Thirty-four designers worked hard in this culturally rich environment so that each member felt that they were an integral part of this cultural building. The company’s internal products range from sports equipment and equipment to computer software to various foods. The company’s business includes packaging design, annual report, letterhead, logos, exhibition stall design, etc. The company has many long-term customers, Novell computer software, Pepsi, Starbuck coffee, Mccaw communications company. More than 20 works have won international, domestic and regional awards. In order to make customers who have once again entrusted the design task with a sense of freshness in the design work, the company adopts a rotation design system for the projects undertaken, and regularly rotates the designers to create ideas. “If the design works repeatedly appear the same idea, the same style Customers will be dissatisfied, and a variety of styles will give customers a sense of freshness.“ Among the many successful designs, such as the AIR sweetened soda tag and the container, the ICE Soda and Canada’s ”Clearly" drink of the same kind were being launched. Intense competition, and ICE may be driven out of the local market, so ICE customers come to me urgently