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借助华人华侨把100多家皮鞋店开到国外,这是康奈“走出去”的“常规武器”。像美国、法国、西班牙、意大利、希腊等国的代理商无一例外。如今,康奈在“走出去”的过程中又成功地探出了一条新路：由老外在所在国担任康奈品牌代理商。“把康奈品牌在越南和东盟其他国家打响,我非常有信心!”给记者打来电话的这位,是康奈皮鞋云南办事处经理蔡余勇。蔡本来是负责云南全省的康奈市场运作,但现在他已不满足做好中国一个省了——他把触角伸到了越南,并且在那里找到一位可靠的合作伙伴,作为康奈在越南的代理商。他要在越南“复制”康奈模式。这两天蔡刚从越南回到国内。在那里,他出席了河内第二家康奈专卖店的正式开业仪式,又顶着台风“珍珠”考察了胡志明市和海防市的市场,为康奈新店选址做最后的准备。
With Chinese overseas Chinese to more than 100 leather shoes shop opened to foreign countries, this is Cornell “going out” of “conventional weapons.” Like the United States, France, Spain, Italy, Greece and other countries without exception. Today, Cornell has successfully explored a new path in its “going global”: foreigners act as Cornell brand agents in their home countries. “The Cornell brand in Vietnam and other ASEAN countries started, I am very confident!” To reporters who called this is Kangnai shoes Yunnan Office Manager Cai Yuyong. Cai was originally responsible for the Cornell market in Yunnan province, but now he is not satisfied with being a province for China - he has reached out to Vietnam and found a reliable partner there as Cornell in Vietnam Agents. He wants to “copy” the Cornell model in Vietnam. These two days Cai Gang returned from Vietnam to China. There, he attended the official opening ceremony of the second Cornell boutique in Hanoi and inspected the markets of Ho Chi Minh City and Haiphong City against the typhoon “Pearl” to make the final preparations for the site selection of Kangnai new store.