构建价值网,实现营销通途电视传媒经营是典型的“二次销售”:先把节目内容“卖给”观众,再把电视观众“卖给”广告主,二者互相独立却又不能割裂。在这种情况下,“电视剧营销”的价值链变得更长,又因为在这个价值链上的各利益相关方为发散的非线性联系,就使得价值链逐步升级成为价值网。 Construct a value network to achieve marketing Tongti TV media business is typical “secondary sales ”: first program content “sell to ” audience, and then television viewers “sell to ” advertisers, both independent of each other But can not be separated. In this case, the value chain of “drama marketing” becomes longer, and because the divergent non-linear relationships among the various stakeholders in the value chain cause the value chain to escalate into a value network.