“市场营销”的概念可以引入博物馆吗?博物馆营销与商业市场营销有什么区别?带着这样的疑问,我溯源而上,对市场营销学作了一番探究,我相信营销的概念在博物馆实践中是被误读了。表现之一是把“营销”仅仅限于博物馆内的商业活动,如出售商品等;表现之二是把“营销”仅仅理解为促销。以下是作者在研读市场营销学时的读书笔记。冠之以“札记”是因为这些文字仅仅是读书时的点滴感受,还未及进行详细的论述。不当之处,敬请批评。 What is the difference between “marketing” and “marketing” in museums? What is the difference between marketing in museums and commercial marketing? With such questions, I trace the origins and make some inquiry into marketing. I believe the concept of marketing is Museum practice is misunderstood. One of the manifestations is that “marketing” is limited to commercial activities in the museum, such as selling goods, etc. The second manifestation is that “marketing” simply means promotion. The following is the study of marketing time reading notes. The crown of “notes” is because these words are just a bit of reading experience, not yet discussed in detail. Inappropriate, please criticize.