三星曾在2008年北京奥运会上把握了营销良机,成为北京奥运全球无线通讯设备技术赞助商,国际奥组委唯一无线通讯合作伙伴。从奥运开幕前赞助奥运火炬传递,体育明星代言,奥运定制版手机推广,到奥运期间不断加大力度宣传品牌及奥运产品性能,三星在线上线下都做了整合。调研报告显示,三星精准、适时的奥运营销确实带来了意想不到的丰厚回报,那么,广告主如何最大化每一分预算的效用,做到真正让消费者记住呢?奥运营销是个“烧钱”又需要许多渠道齐力发声的营销,但是许多广告主花了这么多钱投入奥运营销,真正让消费者记住的,又有多少呢? Samsung has seized the marketing opportunity at the 2008 Beijing Olympic Games and has become the only sponsor of the Beijing Olympic Games global wireless communications equipment technology and the sole wireless communications partner of the International Olympic Committee. From the Olympic Games before the sponsorship of the Olympic torch relay, sports celebrity endorsements, Olympic version of the customized mobile phone promotion, to the Olympic Games continue to step up efforts to promote brand and Olympic product performance, Samsung online and offline have done the integration. Research reports show that Samsung precise and timely Olympic marketing does bring unexpected and generous returns, then, how to maximize the effectiveness of advertisers for each sub-budget, so that consumers really remember it? Olympic marketing is Burn money "and need a lot of channels together to make the sound of marketing, but many advertisers spend so much money into the Olympic marketing, the real consumer to remember, how much?