在商品销售竞争激烈的现代社会中,消费者多维性、差异性的心理和情感诉求,决定了商品必须以优质的包装设计服务来满足消费者的消费心理,吸引特定的消费群体,产生预期的购买行为,适应现代消费心理发展趋势。 In the modern society where the sales of goods are intensely competitive, the multi-dimensional and the dissatisfied psychological and emotional demands of consumers determine that the products must satisfy consumers’ psychology of consumption with high-quality packaging design services and attract specific consumer groups to produce the expected Purchase behavior, to adapt to the development trend of modern consumer psychology.