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在新的历史条件下,如何保持和提升影响力,是地市党报面临的迫切的问题之一。地市党报影响力遭遇挑战在中国的报业市场结构中,地市党报从诞生之日起就占尽了天时地利人和之传播优势,其区域影响力是垄断性的。然而,近几年以市场为指向的地市级晚报、都市报迅速崛起,其市场覆盖率
Under the new historical conditions, how to maintain and enhance its influence is one of the urgent problems facing the party newspaper in the prefectures and cities. In the structure of the newspaper market in China, the municipal party newspaper has taken full advantage of the advantages of the best of times and from the day it was born, and its regional influence is monopolistic. However, in recent years, the market-oriented Evening Newspaper at the municipal level, the Metropolis Daily rapid rise of its market coverage