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多媒体时代的生态现状多媒体时代,电视依旧是广告的主导力量,但增速明显放缓。2013年的世界电视广告花费预计已达到360亿美元,占所有广告花费的51.4%。据预测,2013年和2014年的互联网广告花费增幅将分别达36%和34%,由此可见,互联网媒体将继续引领广告花费市场快速增长。此外,网络视频逐渐成为广告主的新宠。网络视频2013年的花费还将增长,但由于广告资源趋紧,其增幅将不及2012年,而且,网络视频用户2013年将趋于饱和。于此同时,2012年手机网民在网民总
The ecological status of the multimedia era Multimedia era, the television is still the dominant force of advertising, but the growth rate slowed down significantly. World TV advertising spending in 2013 is estimated to have reached 36 billion U.S. dollars, accounting for 51.4% of all advertising spend. It is predicted that the spending on Internet advertising will increase by 36% and 34% respectively in 2013 and 2014, indicating that Internet media will continue to lead the rapid growth of advertising spending market. In addition, online video has gradually become the new favorite advertisers. The cost of online video will increase in 2013, but due to the tightening of advertising resources, the increase rate will not be as fast as 2012, and the number of online video users will be saturated in 2013. In the meantime, mobile Internet users in 2012 in the total Internet users