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当你看到有的厂家使用了一种旋涡形图案的纯羊毛标志(见图)为他们的产品作宣传时,你可不要以为它只是一般的广告图案。你也许不知道,当今世界成千上万的厂商都在使用这种图案向消费者宣传以高级纺织原料——纯羊毛纺制成的服装、帽子和其他织品的优越性能,引导消费。一种商品标志具有如此广泛的国际性虽属罕见,但了解了纯羊毛标志产生的过程,你就会对它产生亲切感,就会对它的持有者产生信任感。本世纪60年代初期,全世界经营羊毛生产与羊毛纺织品的商人都面临着一种新型的纺织原料——化学纤维的挑战,羊毛制品的销量急剧下降。许多消费者,特别是年轻人,对羊毛制品的优越性认识不足。这可急坏了总部设在英国伦敦的国际羊毛局。国际羊毛局
When you see that some manufacturers use a pure wool logo with a swirling pattern (see figure) to advertise their products, you should not think that it is just a general advertising pattern. You may not know that thousands of manufacturers in the world today are using this pattern to promote the superior performance of high-grade textile raw materials made from pure wool spinning, hats, and other fabrics to guide consumption. It is rare that a commodity logo has such a wide international character, but understanding the process of producing the pure wool logo will give you a sense of intimacy, and it will have a sense of trust in its holders. In the early 1960s, the world’s traders of wool production and wool textiles faced the challenge of a new kind of textile raw material, chemical fiber, and the sales of wool products declined sharply. Many consumers, especially young people, have insufficient knowledge of the superiority of wool products. This could have ruined the International Wool Bureau, headquartered in London, England. International Wool Bureau