编者按大数据时代的到来,时间的碎片化以及消费老消费习惯的改变,让整个网络营销环境面临着一场大变革。移动、无线、微博、微信、视频、多屏、人数据等等,让数字营销传播整体的模样也越来越清晰:本刊遴选出的行业案例,分别从视频营销、移动体验、内容营销等不同角度阐述了2013网络营销的新趋势,2013,数字营销的探索还在进行中 Editor According to the advent of big data era, the fragmentation of time and consumption of old consumer habits change, so that the entire network marketing environment is facing a major change. Mobile, wireless, Weibo, WeChat, video, multi-screen, people’s data and so on, make the overall appearance of digital marketing communication clearer and clearer: Our selection of industry cases, from video marketing, mobile experience, content marketing And other perspectives on the new trend of network marketing in 2013, 2013, the exploration of digital marketing is still underway