2009年的金融风暴对很多传统制造行业造成了巨大冲击,但风暴带来的不仅是风险,也有机会,服装行业便借此机会开始了自己的产业优化与升级。在传统渠道中,制造商最大的理想是渠道扁平化,随着电子商务和网络经济的兴起,这一理想也似乎可以看到终极曙光了。在上网购物越来越成为主流消费方式之际,网络渠道对传统渠道的冲击将 The financial turmoil in 2009 caused a huge impact on many traditional manufacturing industries. However, the storm brought not only risks but also opportunities. The garment industry took this opportunity to start its own industrial optimization and upgrading. In the traditional channels, the biggest ideal of manufacturers is channel flattening. With the rise of e-commerce and network economy, this ideal seems to be able to see the ultimate dawn. In the online shopping more and more become the mainstream of consumer spending, the impact of online channels on the traditional channels will