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随着企业非市场行为在竞争中越来越显著的作用,将非市场行为分析纳入传统的竞争互动的框架中,探讨其与市场行为如何在竞争过程中互动,成为企业战略管理研究的新方向。本文采用结构内容分析法,以中国典型房地产企业为例,研究企业市场与非市场竞争行为及其互动规律。文章的结论补充了传统竞争互动理论基于市场行为的单一性,为进一步研究中国转型时期企业的竞争互动提供了理论基础和实例支持。
With the non-market behavior of enterprises playing an increasingly significant role in the competition, the analysis of non-market behavior into the framework of the traditional competition and interaction, and the discussion of how it interacts with the market behavior in the process of competition have become the new directions of strategic management research. This article uses the method of structural content analysis to take the typical real estate enterprises in China as an example to study the market competition and non-market competition and their interaction rules. The conclusion of the article supplements the unity of traditional competitive interaction theory based on market behavior and provides the theoretical basis and case support for further research on the competitive interaction of enterprises in China’s transitional period.