3.实行网络营销,创新营销体制在现代市场经济中,营销网络是否完善越来越成为企业获得竞争优势的关键因素。正泰的成功,得益于其完善的营销网络。正泰所在柳市地区的低压电器,最初都是通过本地专业市场和走南闯北的经销商推销出去的。随着销售量的增大和企业品牌知名度的提高,这种销售方式越来越显示出它的局限性。从1994年开始,正泰率先跳出本地专业市场的禁锢,在温州电器行业 3. The implementation of network marketing, innovative marketing system In a modern market economy, the marketing network is more and more become a key competitive advantage for enterprises to obtain a key factor. Chint’s success, thanks to its sound marketing network. Low-voltage electrical appliances in the area of ​​Liu City, where Chint is located, are initially marketed through local specialty markets and dealers who travel north and south. With the increase of sales and the improvement of corporate brand awareness, this sales method shows its limitations more and more. Since 1994, Chint has taken the lead in jumping out of the shackles of the local professional market. In Wenzhou’s electrical appliance industry