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20世纪90年代以后,绿色营销的思想在西方国家被广泛认可并大行其道。绿色营销在我国起步较晚,我们必须采取相应对策,积极创造条件,努力使绿色营销在我国得以快速发展,并成为本世纪中国市场营销的主流。
After the 90s of 20th century, the idea of green marketing is widely recognized and popular in western countries. Green marketing started late in our country. We must take appropriate countermeasures to actively create conditions and strive to make green marketing rapid development in our country and become the mainstream of marketing in China in this century.