“企业的唯一目的是创造顾客。”这里所说的顾客，其实质是“市场”，即企业的产品和服务的主顾，这是企业生存的空间。一个企业只能靠良好的信誉，良好的市场形象去占领市场、赢得顾客。而企业的信誉和企业形象的载体是企业的标志，如商标、商号、司徽等视觉形象，其中又以商 “The sole purpose of the company is to create customers.” The customers mentioned here are essentially “markets”, that is, the customers of the company’s products and services. This is the space for the company to survive. A company can only rely on a good reputation, a good market image to occupy the market and win customers. The corporate reputation and the carrier of corporate image are the hallmarks of the company, such as trademarks, trade names, department emblems and other visual images.