2011年是“十二五规划”的开山布局之年,中国社会经济和媒体广告业将掀开新篇章。2010年初启动的三网融合正式带动我国电视媒体进入产业全面升级时期;与此同时,新兴媒体与传统电视媒体更深层次的融合与促进,不断推动着媒体传播的长远发展;高端传播渠道、新兴传播渠道与营销渠道下沉,则进一步强化了目标受众群精确定位并细分的需求。“媒介融合”“内容 2011 is the year of the layout of the ”12th Five-Year Plan“, and a new chapter will be opened in China’s social economy and media advertising. At the same time, emerging media and traditional television media deeper integration and promotion, continue to promote the long-term development of media communications; high-end communication channels, emerging communication The sinking of channels and marketing channels further strengthens the target audience’s precise positioning and segmentation needs. ”Media Fusion “ ”content