为什么同是开发边缘市场,别人的红红火火,自己的却门庭冷落? 某啤酒企业的业代老王和小张分别负责两个边缘市场,老王的市场红红火火,而小张的市场则问题严重:旺季眼看就要到来,客户开发却陷入了停顿。公司对小张的要求是:第一,要快速。开发边缘市场更重要的目的是巩固核心市场,不可能对这个市场进行长期培育后才出效果。第二,要有效。建立一个健全稳定的渠道网络,不能年年开发,年年空白。小张心急火燎,为此专门请老张对市场进行 Why is the development of the edge of the market, others are booming, but their doorsteps? A beer industry generation Pharaoh and Xiao Zhang were responsible for the two marginal markets, Pharaoh’s market is booming, and Zhang’s market Then the problem is serious: the peak season is coming, customer development has stalled. The company’s Zhang requirements are: First, be fast. The more important purpose of developing an edge market is to consolidate the core market and it will not be possible to achieve long-term results in this market. Second, to be effective. Establish a sound and stable channel network, can not be developed year after year, blank year after year. Zhang anxious, specifically for this please Chang on the market