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在北京的长安街上,新树起了一个格外醒目的广告牌“柏利盛——麦当劳全球招牌制造商”。小小的招牌竟然也要找一个全球制造商统一供应?在北京上庄,记者见到了该公司的负责人王晓平,他向记者介绍,北京地区麦当劳餐厅的招牌全是他们制造的,而且他们的产品也随麦当劳一起落户在中国许多城市。标牌制造应该算是户外广告的一种,但标牌制造公司给我们的基本印象却是“三五个人、七八条枪”。王晓平说,其实有许多大公司是非常注重标牌制造的,尤其是像麦当劳这种从事连锁餐饮的企业,为了维护统
Chang’an Avenue in Beijing, the new tree has a particularly eye-catching billboard “Parkson - McDonald’s global signboard manufacturer.” Small signs even looking for a unified supply of global manufacturers? Beijing Zhuang, the reporter saw the head of the company Wang Xiaoping, he told reporters that Beijing’s McDonald’s restaurant signs are all made of them, and their products Also with McDonald’s settled in many cities in China. Signage should be regarded as a kind of outdoor advertising, but the signage manufacturing company gives us the basic impression is “three or five individuals, seven or eight guns.” Wang Xiaoping said that in fact there are many large companies that attach great importance to the manufacture of signage, especially those like McDonald’s engaged in chain catering business, in order to safeguard the system