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网络营销是借助互联网特性来实现营销目标的新型营销方式。国外一份权威调查显示:企业在获得同等收益的情况下,对网络营销工具的投入是传统营销工具投入的1/10,而信息到达速度却是传统营销工具的5～8倍!但网络营销并不仅仅是一种营销工具,而是一个关系到多个层面的系统性工程,因而企业应该将网络营销提升到总体营销战略的层面。当我们从网络营销策略需要的层面来看待网络营销方法时,更容易了解网络营销方法所带来的整体效果,因而也使得网络营销方法更为有效。
Internet marketing is a new marketing method to achieve the marketing goal by using Internet characteristics. A foreign authoritative survey shows that: enterprises in the case of access to the same income, investment in online marketing tools is the traditional marketing tools into the 1/10, and information arrival speed is 5 to 8 times the traditional marketing tools! However, network marketing It’s not just a marketing tool, it’s a systematic project that involves multiple dimensions, so organizations should take Internet Marketing to the level of an overall marketing strategy. When we look at the methods of network marketing from the perspective of the need of the network marketing strategy, it is easier to understand the overall effect of the network marketing method and thus make the network marketing method more effective.