网络传播媒体的发展 ,使不同思想文化力量的政治较量日趋白炽化 ,它不仅削弱了党和政府对舆论导向的控制力 ,而且带来不同国家和民族文化的竞争和冲突。网络时代的思想政治工作具有自身的特点。为了顺应时代潮流 ,思想政治工作要主动出击 ,占领网络阵地的制高点 ,迎接网络对思想政治工作提出的挑战 The development of the internet media has led to the incandescent political struggle of different ideological and cultural forces. It not only undermined the party’s and the government’s control over the orientation of public opinion, but also brought about competition and conflicts between different national and ethnic cultures. The ideological and political work in the internet age has its own characteristics. In order to conform to the trend of the times, ideological and political work must take the initiative and occupy the commanding height of the network and meet the challenge posed by the network to ideological and political work