在一个外部市场环境走低的时期,营销应该怎样有所作为?衰退的受益者随着美国经济的衰退以及世界经济的放缓,一些品牌可感知的价值似乎正在因为受到冲击而变得异常脆弱。然而,一些兼具品质和价值的成熟品牌似乎反而可以受益于这种经济的衰退。 What should marketing do for a time when the external market is low? The Recession Beneficiaries As the US economy declines and the world economy slows, perceived value for some brands appears to be becoming extremely vulnerable as a result of shocks. However, some established brands that combine both quality and value seem to benefit instead from this economic downturn.