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2012年5月份广告市场整体刊例投放金额约为682.6亿元人民币,同比去年持平,剔除年度刊例常规上涨幅度来看,整体广告市场仍未能走出低迷状态,在这样的市场环境下,化妆品、饮料和食品等品类同比去年有两位数的增长。从环比角度看,2012年5月广告投放与上月基本持平,其中化妆品和饮料行业上
In May 2012, the total amount of advertisements published in the advertising market was approximately RMB68.26 billion, unchanged from the same period of last year. Excluding the regular rate of increase of annual journals, the overall advertising market was still unable to get out of sluggish conditions. Under such a market environment, cosmetics Beverages and foodstuffs recorded double-digit growth year-on-year last year. From a ring perspective, in May 2012 advertising was basically the same as last month, of which the cosmetics and beverage industry