论文部分内容阅读
传统电视媒体面临技术变革、内容生产、新媒体传播、广告收入下滑等多重压力,扬州电视台将公共服务价值与电视文化有机地融合在一起,取得社会效益和经济效益的共赢。该台倡导公共服务优先的原则,坚守新闻立台,服务民生,破解电视“娱乐之困”;在卫视巨额引进海外版权节目的背景下,该台具有强烈的文化自觉意识,超越技术融合,开发原创电视文化节目,将本土传统文化融入电视节目生产;担当媒体责任,以优秀的电视节目传播社会主义核心价值观,提升市民的道德素养,培育合格公民。
The traditional television media is faced with multiple pressures such as technological change, content production, new media dissemination and advertising revenue declines. Yangzhou Television Station organically combines the value of public service with television culture to achieve win-win social and economic benefits. The Taiwan advocates the principle of giving priority to public service, sticks to the news and sets up the platform to serve the livelihood of the people and crack down on the television. "In the context of the massive introduction of overseas copyright programs by the TV station, this station has a strong sense of cultural awareness and surpasses technological integration , Develop original television and cultural programs, and integrate local traditional culture into the production of television programs; assume the media responsibility to disseminate the core values of socialism with outstanding television programs so as to enhance the public’s moral quality and foster qualified citizens.