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一、如何理解传统电视面临的挑战客观地讲,2010年网络视频产业大规模的发展,促成了传统电视产业战略拐点的标志年。不过,要清晰预言战略拐点之后的前景,还为时尚早,因为这不仅仅取决于技术,更取决于传统电视如何适应人们视频消费习惯的改变,主要变因包括不同的视频消费成本体系和价格选择权、不同国家的文化产业政策取向、不同的文化心理及消费行为的渐变速度等。
First, how to understand the challenges of traditional TV Objectively speaking, in 2010 the large-scale development of online video industry, contributed to the traditional turning point in the television industry a turning point in the year. However, it is still too early to foresee the future after the strategic inflection point, as it depends not only on technology, but also on how traditional television adapts to changes in people’s video consumption habits. The main reasons include different video consumption cost systems and prices Options, the orientation of cultural industries in different countries, different cultural psychology and gradual changes in consumer behavior.